Success Story
How a Property in Crestmead Sold Above Expectations, Despite The Challenges
The sellers in Crestmead were navigating a complex personal situation. The property itself needed significant work. There was no budget for presentation. On paper, it looked like a tough sell.
But through transparent communication, comprehensive marketing, and an agent who understood the nuances of a sensitive sale, the outcome exceeded everyone’s expectations with 8 offers in the first week and a final sale price above what the sellers had hoped for.
Here’s how we achieved it.
About the property
6 Hakea Street is a high-set home on a generous 750 square metre block. While the location and block size were strong drawcards, the property had its challenges.
Previous renovations had been started but never completed. There was extensive termite damage, walls that were never sheeted, and a kitchen without a cooktop. It wasn’t a move-in-ready home. It needed vision.
But one feature stood out: a beautifully maintained garden with fruit trees throughout, lovingly cared for by the owners over the years.
Finding the right agent proved critical
The sellers weren’t just looking for someone to list their property. They needed an agent who could navigate complexity with care, someone who could balance different priorities while keeping everyone informed and aligned.
“It was quite challenging for everyone involved. They needed someone who could approach it respectfully and with kindness, as a neutral party, almost like a sounding board and a conduit of information.”
Rob Ford of Zevesto was chosen specifically for his ability to manage sensitive situations. With years of experience handling similar circumstances, he brought a calm, transparent approach that gave the sellers confidence from day one.
“Not only have I been around for a while and dealt with this situation many times, but I could communicate that I would approach it respectfully and with kindness.”
Preparing to list: working with what you’ve got
With no budget for staging or renovations, the strategy was deliberately simple: declutter and let the property speak for itself.
The focus shifted to comprehensive marketing materials that would allow buyers—near and far—to truly see the property’s potential.
“We were able to send buyers our web book, which has photos and floor plans, a video and a 3D virtual tour to give them a real look through.”
This approach proved especially valuable for interstate buyers who couldn’t easily inspect in person. The comprehensive virtual options gave them the confidence to make competitive offers without multiple site visits.
Facts and Figures
The campaign at a glance.
No staging. No costly repairs. Just comprehensive marketing, transparent feedback, and a strategy designed to reach the right buyers. Here’s what it delivered.
97
Enquiries
Serious buyer interest for a property that needed work. Proof the marketing reached the right audience.
8
Offers
Multiple competitive offers in the first week gave the sellers confidence they’d achieved the best market result.
The campaign delivered, fast
The marketing positioned the property to attract two distinct buyer groups: renovators and flippers looking for their next project, and families who could see past the work needed.
“We targeted those people in our database. The features that might work for each buyer persona were mentioned in the ad.”
The response was immediate.
“We had at least 7 offers in the first week on that one. In addition to a couple of pre-market offers.”
Throughout the campaign, buyer feedback—both positive and negative—was shared openly with the sellers.
“We shared that feedback transparently so that the vendors knew where they stood with the market. Plenty of very clear and transparent feedback and multiple offers on the table showing them where the market really saw value.”
The winning buyers had almost given up
The eventual purchasers were a family relocating from North Queensland with tight deadlines. They’d sold their home and needed to find somewhere quickly but had been burned by unresponsive agents elsewhere.
“They’d had a real challenge with getting agents to respond, getting agents to get back to them. They were making offers and just not hearing back. It’s pretty scary in such a hot market when agents are not responding.”
The difference with Zevesto was immediate.
“They found it quite refreshing when they dealt with us because we answered the phone, we returned their calls, we made the property accessible to them. We gave them a fair chance at it.”
The comprehensive virtual tour gave the out-of-area family the confidence to submit the winning offer, even though not all parties could inspect in person.
The outcome exceeded expectations
The final sale price came in above what the sellers had anticipated. More importantly, both parties walked away with peace of mind.
“I think for both of them it was a huge relief to know that not only could they now move on, but they had the confidence knowing they’d got the best result they could have got.”
Property Testimonials
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"Great Experience"
"Excellent Agent"
"Great Agent"
What future sellers can expect
I think they can expect the same transparency, the same care for their situation regardless of what that may be. The same determination to get them the absolute best outcome. And the same peace of mind that these sellers got, knowing that they’ve got the best result they could have got from the market.
Thinking of selling?
Book your free property appraisal with Zevesto today.